Market Research
Market Research (Competitor Visit)
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SECTION 1 — Competitor Site Basics
1. Competitor Brand Name
2. Address / Location
3. Type of Operation
Select an answer...
Express tunnel
Full service
Flex service
Self-serve
In-bay automatic
Quick lube + wash combo
Other
▼
4. Approximate Tunnel Length
Select an answer...
Under 70 ft
70–90 ft
90–120 ft
120–150 ft
150+ ft
Unknown
▼
5. Date and Time of Visit
SECTION 2 — Operational Evaluation
1. Staffing Levels Observed
Select an answer...
Fully staffed
Slightly understaffed
Severely understaffed
Overstaffed
▼
2. Staff Professionalism / Appearance
3
(1-5)
3. Speed of Service
3
(1-5)
4. Queue Length at Time of Visit
Select an answer...
No line
Short (1–3 cars)
Moderate (4–7 cars)
Long (8+ cars)
▼
5. Equipment Condition
New / modern
Well-maintained
Aging
Poor condition
Down equipment observed
Rust / cosmetic issues
6. Notable Technology Used (Select all that apply)
LPR / camera recognition
POS tablets
Conveyor load assist
Smart queueing
Modern pay stations
App integration
LED show features
Basic / no advanced tech
7. Any unique operational strengths noticed?
8. Any operational weaknesses observed?
SECTION 3 — Customer Experience
1. Greeting / Customer Service Quality
3
(1-5)
2. Site Cleanliness
3
(1-5)
3. Vacuum Area Condition
3
(1-5)
4. Amenities Offered (Select all that apply)
Free vacuums
Towels
Cleaners / window spray
Air tools
Mat cleaners
Vending machines
Interior cleaning services
Arcade / dogs / extras
None
5. Did you observe trash, clutter, or poor upkeep?
Select an answer...
No
Minimal
Noticeable
Serious issues
▼
6. Customer Volume During Visit
Select an answer...
Low
Moderate
Busy
Very busy
▼
SECTION 4 — Pricing & Membership Insights
1. Competitor's Wash Package Names
2. Pricing for Each Wash Level
3. Membership Pricing
4. Membership Perks Observed (Select all that apply)
Unlimited plan
Free vacuums
Multi-car discount
App rewards
Free air fresheners
Priority lane
Other
5. Promotional Offers
6. Upgrades or Add-ons
SECTION 5 — Competitive Intelligence
1. What stands out about this competitor?
2. What are their biggest strengths? (Select all that apply)
Price positioning
Modern equipment
Speed
Customer service
Branding
Technology
Location
Strong membership program
Clean site
3. What are their biggest weaknesses? (Select all that apply)
Poor speed
High pricing
Low staff engagement
Weak branding
Poor upkeep
Equipment issues
No added value / amenities
4. What opportunities does this competitor create for Mighty Wash?
5. Photos / Attachments From Visit
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